Final
Logo
The logo is one of the most important steps in a design project like
this. A strong logo can be the driving force behind a successful design
all around.
Being in the alcohol market the prime target audience for this is somewhere
between 21 and 35. It needed to be appealing to both men and women. They
wanted something eye-catching, but not overdone. It was also important
to be distinctly fun and uninhibited.
The bubbly, blobby letters give a sense of the bouncy gelatin product
as well as a sense of fun and care freeness. The non-traditional font
shapes give it an inhibited feel.
billywatts.com / by
client / gelshooterz
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